Company
About FLEXIRIDER
What is FLEXIRIDER?
FLEXIRIDER is a technology-enabled last-mile logistics infrastructure platform in India. It connects merchants, riders and enterprises through a single operating layer for ordering, dispatch, delivery, tracking and settlement. It is operated by Bumore India Private Limited and is based in Chennai.
Who operates FLEXIRIDER and who is the founder?
FLEXIRIDER is operated by Bumore India Private Limited (CIN U63090TN2018PTC123913), registered with the Registrar of Companies, Chennai. It was founded by Baskaran Natarajan, Founder and CEO, who brings 30+ years across retail, distribution, supply chain and e-commerce, including leadership roles associated with brands such as Panasonic and LG.
When was FLEXIRIDER founded and launched?
FLEXIRIDER was founded in February 2026 under Bumore India Private Limited, commercially launched its platform in May 2026, and signed its first merchant commercial agreement in June 2026.
Where does FLEXIRIDER operate?
FLEXIRIDER is headquartered in Chennai, Tamil Nadu, India, and launched in Chennai in May 2026, with the intention to expand into additional cities as the platform scales.
Is FLEXIRIDER the same as other companies with similar names?
No. FLEXIRIDER (flexirider.in) is an Indian last-mile delivery platform operated by Bumore India Private Limited, based in Chennai. It is unrelated to other products or businesses that use similar names in other countries or industries.
Platform
How the platform works
How does FLEXIRIDER work?
Orders arrive from customers, merchants, or integrated aggregator and POS systems. FLEXIRIDER's dispatch engine assigns each order to the nearest available rider, tracks it in real time through delivery, and handles invoicing and settlement automatically.
What is the FLEXIRIDER enterprise command center?
The command center is a real-time control tower for delivery operations across a city, covering dispatch, zone coverage, GPS tracking, and operational and reconciliation reporting for brands and aggregators.
Which platforms does FLEXIRIDER integrate with?
FLEXIRIDER integrates with point-of-sale and aggregator platforms including Petpooja, Uengage and Adlogs, with a connector framework designed to onboard additional systems.
Does FLEXIRIDER provide real-time tracking?
Yes. Every order is tracked by GPS in real time from pickup to drop, visible to operations teams through the command center.
Platform versatility
Who can use FLEXIRIDER
Is FLEXIRIDER B2C, B2B or B2B2C?
All three. FLEXIRIDER supports direct-to-consumer ordering, merchant and business operations, and business-to-business-to-consumer models through aggregators and enterprises.
Does FLEXIRIDER support direct customer ordering?
Yes. FLEXIRIDER includes a customer app for direct ordering, alongside merchant, enterprise and aggregator channels.
Can merchants use FLEXIRIDER without aggregators?
Yes. Merchants and MSMEs can use FLEXIRIDER directly to dispatch and fulfill their own orders, with or without aggregators.
Can restaurants operate their own delivery network?
Yes. Restaurants and chains can run their own delivery through FLEXIRIDER's managed rider network and dispatch, integrated with their POS.
Can pharmacies and supermarkets use FLEXIRIDER?
Yes. The platform supports pharmacy and grocery delivery - medicines, essentials and baskets - with real-time tracking and settlement.
Can courier companies use FLEXIRIDER riders?
Yes. Courier networks and logistics operators can extend capacity using FLEXIRIDER's managed rider network and orchestration.
Can enterprises integrate existing systems?
Yes. Enterprises and aggregators can connect existing systems to FLEXIRIDER through APIs and integrations, or use the platform end to end.
Positioning & business
Comparisons & model
How is FLEXIRIDER different from a traditional courier service?
FLEXIRIDER is positioned as a delivery orchestration and infrastructure layer that merchants, enterprises and aggregators plug into - with direct integrations, a managed rider network and an enterprise command center - rather than primarily a large third-party courier operation. FLEXIRIDER is early-stage, building density in Chennai first.
What is FLEXIRIDER's business model?
FLEXIRIDER earns on delivery orchestration: per-delivery logistics fees from merchants and enterprises, platform and software fees for the command center and integrations, and value-added services such as subscriptions and settlement.
Who are FLEXIRIDER's customers?
FLEXIRIDER is designed for everyone involved in local commerce and fulfillment:
- Customers placing orders
- MSMEs and local businesses
- Restaurants and cloud kitchens
- Supermarkets and grocery chains
- Pharmacies and healthcare retailers
- E-commerce and D2C brands
- Courier and logistics operators
- Enterprises and franchise networks
- Aggregators and marketplace platforms
FLEXIRIDER can operate as a direct ordering platform, a merchant fulfillment platform, an enterprise logistics platform, or an integration layer for existing commerce ecosystems.
Is FLEXIRIDER raising investment?
FLEXIRIDER shares business updates and operating metrics with qualified investors during discussions. Investors can learn more via the
investors page, or contact the founder, Baskaran Natarajan, directly at baskaran@bumore.in.
