The operating system for local commerce

One platform for commerce, delivery & fulfillment in India

FLEXIRIDER connects customers, merchants, riders, enterprises, aggregators and brands on a single platform - orchestrating ordering, dispatch, delivery, tracking and settlement across local commerce.

Operated by Bumore India Pvt Ltd HQ Chennai Founded Feb 2026 Launched May 2026
FLEXIRIDER · Live Dispatch Live
Order assigned to nearest available rider
En route — live GPS tracking
Delivered & settled automatically
< 1 hr
The new delivery expectation as quick commerce surges across India.
Fragmented
Today's local commerce: many channels and couriers, no single operational view.
One layer
FLEXIRIDER orchestrates demand, dispatch, delivery and settlement on one platform.
Who FLEXIRIDER serves

One platform for every participant in local commerce

Whether a customer orders food, groceries, medicines, parcels or products, FLEXIRIDER connects demand, merchants, riders and fulfillment operations through a single orchestration platform.

CustomersMerchants & MSMEsRestaurantsSupermarkets PharmaciesRetail StoresE-Commerce SellersD2C Brands Courier CompaniesLogistics OperatorsAggregatorsEnterprises Franchise NetworksRider Fleets
Company overview

The operating system for local commerce and fulfillment

FLEXIRIDER is not a single delivery app. It is the platform that connects demand from any channel to a managed rider network - integrating with merchant point-of-sale and aggregator systems, tracking every order in real time, and automating invoicing and settlement.

Our mission

Build the operating system for local commerce and fulfillment - a dependable layer that customers, merchants, riders, enterprises and partners can all transact and fulfill on.

Our vision

To become India's trusted commerce and fulfillment platform, enabling millions of merchants, customers, riders and businesses to transact and fulfill locally through a single orchestration layer.

A multi-sided platform

Every side wins on FLEXIRIDER

Customers

Order, track and receive - food, groceries, medicines, parcels and products.

Merchants & MSMEs

Sell, dispatch and fulfill - with or without aggregators.

Riders

Earn, deliver and grow on a managed, transparent network.

Enterprises

Scale operations with centralized dispatch, tracking and governance.

Aggregators

Connect existing systems through APIs and integrations.

Brands & Logistics Operators

Manage the last-mile experience and expand delivery capacity.

Company timeline

A verifiable progression

February 2026

Founded

FLEXIRIDER founded under Bumore India Private Limited.

May 2026

Commercial launch

The FLEXIRIDER platform launched commercially in Chennai.

June 2026

First merchant commercial agreement

First merchant commercial agreement signed.

One ecosystem, multiple participants

All demand, one orchestration cloud

Orders originate anywhere - customers, merchants, restaurants, pharmacies, retail, aggregators - and converge into the FLEXIRIDER orchestration layer, which dispatches, tracks and settles across the fulfillment network.

Demand — anyone can originate an order
CustomersMerchantsRestaurantsPharmaciesSupermarketsRetailE-CommerceEnterprisesAggregators
FLEXIRIDER Orchestration CloudDispatch · Routing · Tracking · Payments · Settlement · Analytics
Rider NetworkDispatchRoutingTrackingPaymentsSettlementAnalytics
Fulfillment — one orchestrated network
Platform capabilities

One operating layer for the last mile

Real-time dispatch

Every order assigned and routed to the nearest available rider, automatically.

Direct integrations & APIs

Connect existing systems - Petpooja, Uengage, Adlogs and more - or use FLEXIRIDER end to end.

Live tracking

GPS tracking from pickup to drop, visible across the operation in real time.

Managed rider network

Onboarding, KYC, navigation and transparent earnings - managed supply, not ad-hoc labor.

Enterprise command center

Centralized dispatch, coverage, tracking, reporting and operational governance.

Payments & settlement

Automated invoicing and reconciliation across customers, merchants and riders.

Empowering livelihoods

Every order creates economic opportunity

FLEXIRIDER connects commerce with opportunity. Every new merchant onboarded and every delivery completed contributes to a broader ecosystem of livelihoods, entrepreneurship and local economic activity.

Empowering riders

Flexible earning opportunities through delivery and fulfillment work, on a managed and transparent network.

Supporting local businesses

Helping merchants, restaurants, pharmacies, retailers and MSMEs reach more customers.

Creating local employment

Generating opportunity across rider networks, operations, support, onboarding and fulfillment ecosystems.

Shared value

One delivery. Multiple beneficiaries.

Customer places an order
Merchant earns revenue
FLEXIRIDER orchestrates
Rider earns income
Local commerce grows
Leadership

Built by an operator, not a tourist

Baskaran Natarajan, Founder and CEO of FLEXIRIDER

Baskaran Natarajan — Founder & CEO

30+ years of leadership across organized retail, distribution, supply chain, operations and e-commerce, including leadership roles associated with brands such as Panasonic and LG. MBA.

Read the founder's story →

Build on the operating system for local commerce

Talk to us about commerce and fulfillment, partnership opportunities, or the company.