1. What are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and provide a better experience.
2. Cookies We Use
FLEXIRIDER uses the following types of cookies:
- Strictly Necessary: Required for the website to function (authentication, session management).
- Performance: Anonymous analytics cookies (Google Analytics 4) that help us understand how users interact with the website so we can improve features and fix bugs. These are set only after you accept the cookie banner. No personally identifiable information is collected by these cookies.
- Functional: Remember your preferences (language, recent searches).
- Targeting: Marketing and retargeting cookies (Meta Pixel, Google Ads conversion tracking) that allow us to show you relevant ads on third-party sites and measure ad campaign effectiveness. These are set only after you accept the cookie banner and can be withdrawn at any time via the banner re-open link in the footer.
3. Third-Party Cookies
The following third-party services may set cookies or similar tracking technologies on our website, each governed by its own privacy policy:
- Google Analytics 4 — usage analytics (policy)
- Google Ads & Conversion Tracking — advertising attribution (policy)
- Meta Pixel — Facebook/Instagram retargeting (policy)
- Razorpay — secure payment processing and fraud detection (policy)
- Firebase Cloud Messaging — push notification delivery (policy)
- Cloudflare — DDoS protection and content delivery (policy)
You may opt out of any non-essential cookie at any time by clicking "Cookie Settings" in the website footer. Disabling cookies may affect website functionality (e.g., you may need to log in repeatedly).
4. How to Control Cookies
You can control cookies via:
- Our cookie consent banner (shown on first visit)
- Your browser settings (Settings → Privacy → Cookies)
- Opt-out tools provided by individual analytics services
5. DPDP Act 2023 Compliance
In compliance with India's Digital Personal Data Protection Act 2023, we obtain explicit consent before placing non-essential cookies on your device.
6. Updates to This Policy
We may update this Cookie Policy. Last updated: [DATE].
7. Contact
Questions about cookies: customercare@bumore.in
8. Governing Law
This Cookie Policy is governed by the laws of India and the DPDP Act 2023. Disputes are subject to the jurisdiction of Chennai, Tamil Nadu courts.